Export Declaration and Export Market Sorting

Now, the export of goods could be more simple. For example, via email, Blackberry, cell phones, and so on. Today, the borderless world has occurred. Previously, the export of goods somewhat complicated because of the internet age has not been strengthened. However, the export of goods is not just a notification. Other procedures must be followed in accordance with the rules in the country.

Upon notification of export of goods, let us discuss about sorting the export market. Sorting the export market is a step further when the export is fixed and clear. Here are a strategic and technical steps of sorting the export market.

- Creating a market profile of the product. Who are the buyers of products, what buyers' needs for products, when, where, and why the market make a purchase.
- Market selection criteria.
- Market potential, such as market size and purchasing power.
- Importers market access considerations, such as customs duties, quotas, and exchange.
- Shipping costs, for example, affect the competitive price.
- Assessment of the level of competition in the market potential.
- Conformity of products with the market, for example, product appeal and low-level adaptation.
- Service, for example, consistency with the cost of market size.
- Visiting the market potential. To ensure the assumption of market potential, gather additional information, explore possibilities of cooperation with local agents or distributors.

After that, we must also think about the organization of export. It is necessary to facilitate the export process. Here are a few things about the organization of export.

- Organization in the country of origin.
- Organization's own exports.
- Independent export organizations, such as export management companies, export trader, export brokers, representatives of export companies, and others.
- Organization in the country of destination.
- Representative direct market.
- Independent representatives.
- Piggyback marketing the product distribution system partnerships with other companies that complement its product lines.

Working in the export sector and imports must be observant look at where the country's profile to be addressed. Heterogeneous international markets will force your product must be in accordance with the characteristics of local markets. Except, if you are already a worldwide brand products. Thus, the product will be more easily marketed. However, it also does not guarantee 100 per cent.

Case Disneyland which opened branches in Asia to be an interesting example. Disney failed to identify the market because people there do not know the character of Mickey Mouse and his friends. In fact, Disney is a global brand, is not it? Well, it turns out Japan and other Asian countries when the country was still isolated from the outside. An important point about the election staregi export is telling. Of international marketing management theory, we know the product extensions, dual extensions, com extension, and dual adaptation. Choose where?