Retail Modern

The development of modern retail like a hypermarket or mini, not to shift the position of the grocery stores and traditional markets such as the concern of many parties. Traditional retailers still control 82 percent of total retail stores.

The growth of modern retail is usually held in large cities although there remains the possibility of entering the area. However, the numbers do not need to worry about. Currently, from a total of 2 million retail stores, hypermarkets and mini market amounted to only 15,000. About 80 percent of the total modern retail is located on the island of Java.

Meanwhile, half of the total modern retail stores are mini. They may in fact undermine the mini-hypermarket precisely, instead of the traditional markets. There is growing impact of modern retail, but not to the traditional. In addition it also attracted many foreign investors invest their funds in the supermarket Indonesia.

Modern retail management approach that includes the category and supply chain management. In this context, category management can be understood as an approach to the handling of goods at the category level through a structured and systematic classification of the product mix.

Meanwhile, a new paradigm in supply chain management of goods puts retailers in a point / chain in the distribution channel / supply of goods together with the suppliers to be part of the overall process flow of the supply of goods from upstream to downstream. This new paradigm requires a common perception among suppliers by retailers in looking at needs and customer satisfaction as the ultimate goal of the process.