Benchmarking Indian Tourism With the Global Standard- a Critical Analysis

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Introduction: The early history of tourism says men and women traveled from one place to one other primarily since of food , shelter or just for curiosity. But in due course large scale mobility of consumers were brought on by the natural elements of human pressure, entertainment or forced man to move to other location. Due to the absence of roads and other transport facilities, travel and tourism was a tough way to think of. This led to the emergence of  land routes , river or sea navigation.



 Now with dismantling of national boundaries, the tourism scenario is also changing. There is a steady growth in the number of tourist arrivals and a lot more satisfactorily the typical spending of foreign tourist has gone up.



Tourism Product:   In the earth nowadays any factor can be promoted as the tourism product anywhere.. It is not location particular as the agriculture and manufacturing sector do. India in specific has a 5000-year –old heritage and thousands of monuments and archeological websites for the tourists to appreciate. The country abounds in appealing and properly preserves historical sites and ancient monuments of architectural grandeur. India delivers enormous diversity in topography, all-natural resources and climate. There are land- rocked mountainous regions, lush valleys and plains, arid desert regions, white sandy beaches and islands. Central India has quite a few wildlife sanctuaries with countless varieties of flora and fauna. The country has unparallel cultural diversity, languages, religions, customs and traditions.



  The significant adventure tourism activities are trekking, and skiing in the Himalayas, river operating in the Gangas, water sports in Goa, trout fishing in the Himachal Pradesh and countless much more. We have some of the top beaches of the globe, a lot of of which are nonetheless unexplored in Andaman and Lakshadweep islands.



Tourism Contribution: The impact of tourism in our nation is multi dimensional. It is reflected on the economic, social, cultural, political and environmental issues and aspects of the country. In a additional generic sense it develops understanding amongst the consumers, produce jobs each directly and indirectly, augments foreign exchange reserves and helps in the overall economic wellbeing of the men and women.



Earnings from foreign tourist arrivals had grown strongly in the nineties and contributed to more than Rs21,828 crores a year in the current past.  According to the Globe Tourism and Travel Council (WTTC) the market gives direct employment to 262 million many people who constitute 10.five% of the global workforce. These numbers are expected to grow to 383 million by the year 2007. Tourism also accounts for 8% of the world exports creating it the largest internationally traded merchandise or services.



Tourism in Global View:  Tourism is the largest sector in the globe subsequent to the oil sector. In terms of earnings it has left automobiles and facts technology market behind. Tourism is the largest employer.



Table-1



Growth of International Tourists from 1948 to 2004







Sl No





Year





No. of Tourists



(in million)







1



2



3



four



five



6



7



8



9






1948



1964



1990



1996



2000



2001



2002



2003



2004





14.



144.



458.5



591.9



687.3



684.1



702.6



694.



760.








Source: 1. WTO Statistics- Published in Tourism and Travel Management, p. 64.



             2. India : Tourism and heritage Challenge, Communiqué: a Journal of Confederation of Indian Institutes, November 2001,p.three




The table shows that the 760 million international tourist arrivals throughout 2004 is the greatest improve because 1984 which shows the preferred growth in the past 20 years. There is an boost of 69 million of tourists for the duration of 2004 compared to 2003 with an improve of 10% growth. This is primarily attributed to the countries like China and USSR those who recognized the importance of  tourism in their national economy. A study shows the top advanced countries particularly the fourteen countries namely, USA, Germany, the UK, France, Canada, Austria, Belgium, Yugoslavia, Poland, Czechoslovakia, Italy, Switzerland, Scandinavia and Spain accounted for 78 percent of the globe visitor arrivals.



Industry Position of Tourism in India: For centuries India has been the centre of attraction for numerous people today for unique causes. Ancient invaders viewed it as a gold mine with unlimited wealth to plunder. Exactly where as others attracted to it since of its mystic spiritualism, sheer beauty of its all-natural manifestations and amazing range of flora and fauna. These inherent advantages could have made India as an perfect destination. But different constraints have hampered the growth of tourism in India at the expected levels.




Table-two



Foreign Tourist Arrivals in India







S.No





Year





Arrivals





Adjustments







1





1991





1677508





------







2





1992





1867651





ten.1%







three





1993





1764830





-05.8%







four





1994





1886433





6.4%







5





1995





2123683

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