Trade Show Displays: Being Prepared In Case Disaster Strikes

You planned for weeks or even months, you rehearsed with your staff on how to man your trade show displays, and you produced fabulous advertising and marketing hand-outs then everything seemed to go incorrect on the floor. Does this sound like a familiar scenario? If so, you know how devastating it can be when the finest laid plans go awry. To make confident disasters don't ruin your meticulously crafted advertising plans or destroy your trade show displays, come up with a handful of back-up plans to maintain things running smoothly.

Do not Let Late Arrival Mark Your Enterprise As Unprofessional

Prepare nicely in advance to get your trade show displays shipped to the venue with time to spare. Although it may be tempting to use regular shipping, it may possibly be a mistake, specifically if the shipper can only give you an estimated delivery time and date. A delivery estimate such as "five to seven days" is frequently an approximation, not be a guarantee. If the shipper gets delayed, it could leave you with an empty space where your booth should certainly be. Opt for a particular, guaranteed delivery date and track your shipment each and every step of the way.

If you have portable displays you use for neighborhood events or smaller venues, think of bringing your portable display with you to larger expos. That way, if a delivery is delayed, you'll at least have a table best display and some banner stands to perform with till your bigger unit arrives.

Lost or Misdirected Handouts and Giveaways Can Leave You Empty-Handed

Brochures with details about your company, pricing and inventory sheets, and even your giveaways can get lost en route, while you are setting up, or left behind at the airport if you brought a case of paper supplies with you to the trade show. No matter how fantastic your exhibit looks, if every person walks away empty-handed, they will keep in mind you as the exhibitor who didn't deliver. Continually bring a CD-ROM containing your brochure and flyer templates with you. If yours are lost, someone on your staff can run the disk to a expert printer or copy retailer and have a rush order put together. It might possibly price you some added revenue for the speedy turnaround, but it really is far better than having nothing to give. If your giveaways do not make it to the conference center, be confident to take names and addresses so you can mail them to attendees soon after the conference is over. Once again, it is going to expense you some extra postage, but people today will appreciate your thoughtfulness and you will in fact be gaining some additional exposure when those people get your branded gift.

Salvaging A Damaged Trade Show Display

Some trade show displays arrive on the conference floor with damaged parts at just about every occasion. It is almost inevitable that you will open up your circumstances to get bent frames, torn graphics, or shattered light bulbs at some point in your career. In some cases, you will want to revert to the portable displays mentioned earlier, but if the damage is comparatively minor, you can do some swift repairs that will maintain your trade show display open and inviting until you have time for skilled repair or replacement.

If you don't have portable displays to use as back-up, at least have a repair kit with you. It really is impressive what a bit of super glue can do for a broken stand, and duct tape continues to be the simplest way to temporarily repair a tear or a hole in a banner or fabric display. It will hold well enough to get you via the event, but be positive to order replacements as soon as feasible so your trade show displays will be in leading form for the next convention. If you ordered your supplies from a national distributor, give them a call and ask about an emergency replacement. In a lot of circumstances, they will be in a position to ship a rush order for the damaged portions of your booth components.

Staffing Emergencies

You have trained a team of six people to man your trade show display in two sets of three, an exceptional program. Then, the night before the occasion, 1 of your staff calls in sick or gets an emergency call from property and has to leave. Now you're a man (or woman) brief. To stay away from this scenario, train a few teams how to adequately man trade show displays all through the year. If you require a replacement, you can get a trained, confident staffer on the next plane.

Planning ahead for the worst case scenario is the finest way to make sure your trade show displays usually appear their very best, execute exceptionally, and are staffed by beneficial, knowledgeable men and women who will knock the socks off potential clients.