Implementing Marketing Strategy Retail

Retail marketing strategy is an urgent thing in running a retail business that the end-akhri is growing and squirming. Retail industry has continued to go along with the diverse needs of consumers, the changing information technology, and development of the business world.

This retail business is all business activities relating to service delivery and sale of goods to consumers both to meet the needs of individuals and families. In order for retail marketing is successful it is necessary to create conditions for supply of goods and services appropriately, as well as time, price, and also the right place.

Understand the retailers and the characteristics of each of the retail market becomes a difficult thing denied to the success of a retail marketing. In the operational level, the retailers are performing functions which include serving customers by providing a variety of products and services. As well as perform some other functions that must be integrated into each well.

Retail Marketing Strategy
Retail marketing strategy should pay attention to some of the following:

- The target market, namely the focus on segentasi market to be served. Therefore, the focus of service to a segment that has been determined it should be done functionally.

- Retail marketing planning in terms of obtaining the benefits of competitive rivalry, as well as the subsequent management of retained profits for the long term.

- The format is designed to meet the planned target market from the beginning.

Therefore any retail strategy that will include:
- Determination of the target market and the retail format that will be executed.

- Doing the development of competitive advantage.

Furthermore we will talk about the retail concept, which is the focus of management in determining needs and target markets, as well as in meeting the needs conducted effectively and efficiently.

Retail market should be able to meet customer needs better than that done by many competitors. Where the main task in this retail pamasaran the ability to set the goal market. And the initial stages of this process begins with market segmentation.

Other urgency
Some things must be done when INGN retail businesses excel in competition, namely:

- Consumer loyalty
Loyalty is strongly associated with the condition in which many consumers are shopping in a retail simultaneously. The advantage of loyal customers that can retain the advantages of the other competitors, but also means the consumer has a greater preference to retail it.

- Location
Location becomes the dominant factor when customers or consumers decide where to shop in retail. These retail locations also a competitor advantage that is difficult to imitate because not all retail business owners can get the exact location and strategic.

So, presumably deserves attention above retail marketing strategies to maintain the retail business and excel in competition.