Retail Marketing is an Effective Instrument

Retail is a form of marketing a product specifically for small middle-class society. Retailing has become one of the important instruments in small and medium-invigorate the economy because no need of capital that is too big for anyone who wants to wrestle this retail business. The accumulation of these retail businesses will lift the national macro economy to be sturdy and solid.

There have been many who predicted that the prospect of a retail business in the year of the rabbit is likely to rise to 15% because of the envisaged national economic conditions improved and conducive for business development in the republic. As explained by Satria Hamid Ahmadi, who served as vice chairman of the trade in the chamber, that the stretching of retail distribution are energized by continuous improvement and support legislation the better.

Good Growth Estimates
Retail is one of the means to support the economic recovery of small people. The growth rate in retail this year could have happened to boost the consumption sector of society could itself stimulate the movement of the real sector. This retail business could also be a pacemaker to minimize and resolve the poverty rate because its movement can create a domino effect in employment.

Explained further, that the retailer could also be a marketing tool for manufacturing products and also spearhead the centers of small and medium enterprises to access markets. Besides Satria, Secretary General of APRI, Rudy Sumampouw also provides a similar analysis of the possibility of a retail business is bright Ditahun 2011 based on the developmental aspects and national economic growth was fostered by a sense of optimism.

Retail Sukuk
Towards the new year, the Ministry of Finance has menetapakn 20 retail sukuk sales agent for 2011. Determination is contained in a letter dated and numbered 28/12 KEP-52/PU/2010 2010 ago. Among some of the designated agent of the seller is adding credence to the Bank Mandiri, Bank Mega, Bank Syariah Mandiri, Standard Chartered Bank, OCBC NISP, PT. Ciptadana Securities, and so on.

Each of the designated institution will be instrumental in making retail sales of shares to the public in accordance with the terms agreed with the MoF. The purpose of this retail sukuk that is thrown to the more stretched the development and retail businesses in the homeland. The decree is set to 20 companies come into force until the expiration of the corrected until January 5, 2011.

Retail and National Economy
Retail marketing is a form of industrial goods are able to touch the grass root and many serve as the foundation of the majority of citizens because many workers absorbed there. Retail success will obviously be a constructive advocate the national economy.

So that retail is one of the instruments to propel the economy which has been many a political tool during the campaign. Retail businesses that many are driven by the majority of people will certainly become the foundation of the national economy in the area of ​​global competition, especially when competing with the industry of China.