B2B Marketing: Selling To The Hospitality And Travel Industry

In 2005, hotels in the U.S. generated $ 100 billion in profits, mainly from the food service sector. Luxury hotels also brisk business and too many small hotels brought additional revenues through value added services. Since the hospitality industry is booming, it is a good time for vendors to cash in on this boom in the market themselves and industry representatives.

Hotel Architect:

If you plan to present their products and services to the hospitality industry, you have access to the hotel planners. There are over 70,000 hotels planners in the U.S., and their ideas and initiatives have generated $ 44 billion of revenue for the hotel industry. How to market its services to the hospitality industry, you must satisfy planners and hotel executives.

to the market in the hospitality industry:

to sell their services to the hospitality industry, you have to come to town planners and hoteliers. However, it is not easy to get to them, as they place great value on their time, and probably a dozen vendors came before you.

1) to identify industry sectors where their products will be most useful. If you think that the planners of their products are used, they will surely want to know more.

2) Plan your marketing strategy before you approach people in the hospitality industry.

3) Internet, e-mail, direct address, the print media are all good resources for getting your message across to people in the hospitality industry.

4) Become a member of any organization or distributors related sectors in the hospitality industry. This will lead to greater exposure of its services to people in the hospitality industry.

5) Provide Hotel planners with information about your products, and cut down on sale talk. Planners are hard pressed for time, and they will not be too happy if you take the time to listen to you, only to discover that you have nothing much to say im

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6) Using innovative marketing strategies to get the attention of planners. Schedule calendars, computers, software charts, etc. are always in demand in the hospitality industry, so you can show the use of such innovative tools for hotel managers and planners.

Hospitality:. Growth sectors

The high growth areas of hospitality including food and drink, a full service hotel. Food and beverage departments of large hotels were given more autonomy so that you can access the department head directly for marketing purposes. Vendors and suppliers of foods, beverages, kitchen appliances, cutlery, tablecloths and furniture can benefit a lot from it.

with so many opportunities for vendors to use, it is no wonder that they want to cater to the hospitality industry. With proper planning and the right marketing strategy, you should be able to get ahead of the competition and bag lucrative deals from the hotel.